History

Since 1888, our master roasters have kettle-cooked our specially harvested nuts to yield a taste found only in Squirrel Brand products.  We search endlessly for the very best tasting ingredients for your enjoyment.

Squirrel Brand was born during the Industrial Revolution and has weathered two World Wars, the Great Depression, and countless revolutions in the business world. Through it all, Squirrel Brand has remained steadfast in its commitment to produce the finest quality products for its customers.

Squirrel Brand was originally founded in 1888 in Roxbury, MA, but by 1899, Mr. Perley G. Gerrish acquired an interest in Squirrel Brand and moved the company to Cambridge, MA. He began to sell his mixed nut varieties from store to store throughout the Boston area by means of horse and wagon.

Squirrel Brand nuts were carried to the South Pole by Admiral Richard Byrd on his first expedition to that area and they were shipped all over the world during World War II. In fact, one soldier stationed in the Philippines wrote: “I received a Christmas box with a pack of your peanuts in it.  … I was amazed at their freshness after the many thousands of miles they had to come.”

Today, the Squirrel Brand is owned by John B. Sanfilippo & Son, Inc. and based in Elgin, IL where it continues to produce the ultimate nut.